Boutique advertising consultancy · Milan
Strategy, media
and proprietary
ad products.
We partner with brands, agencies and SMBs to sharpen their advertising edge — from strategic counsel to building proprietary products that open new markets.
We don't just advise — we ship. Proprietary products, built in-house, ready for market.
CTV, Digital Audio, DOOH — high-attention channels now planned with programmatic precision. This is where we operate.
TV, audio and outdoor inventory with the granularity of digital data and full measurability. Premium reach, accessible budgets.
Calibrated budgets. Local, measurable targeting. Serious advertising isn't reserved for big spenders.
About
A boutique
advertising
consultancy.
Precise Consulting brings together deep expertise in programmatic advertising, media strategy and ad-tech product development.
We serve as strategic partners for brands, agencies and SMBs navigating an increasingly fragmented media landscape. In parallel, we channel our expertise into proprietary ad products — built in-house, distributed directly to market.
Our core clients are SMBs and multi-location businesses — companies that need to communicate with precision and accountability, without the overhead of large agencies. We stay small by design: fewer clients, deeper relationships, better results.
Services
What we do
Strategy to execution — the full advertising consultancy spectrum, with a product-building edge.
Proprietary ad product development
We identify unmet market needs and build proprietary ad products from scratch. Ideation to go-to-market, with a startup mindset.
Media Strategy & Planning
Market analysis, objective-setting, multichannel media planning. From touchpoint selection through to ROI measurement.
Addressable media
CTV, Digital Audio, DOOH — once broadcast-only, now planned with digital precision. The right audience, on big screens, on the move, across cities. Precise targeting, controlled frequency, full accountability on every euro.
Focus
Serious advertising
isn't reserved for
big spenders.
We work primarily with SMBs and multi-location businesses: retail chains, dealerships, franchises, professional firms, manufacturers. Companies that need precision and accountability — not bloated structures.
Calibrated budgets, not cut budgets
Media plans sized to your actual business. Every euro allocated where it drives the highest return — zero waste on unmeasurable channels.
Local precision targeting
Your audience, within your exact catchment area — city, province, Nielsen area — with programmatic-grade granularity at local scale.
Direct line, no layers
No agency bureaucracy. A team that knows your market, speaks your language, and reports in clear numbers — not 80-slide decks.
Live in weeks, not months
Big agencies need months of onboarding. We go live in 7–10 days — built for companies that won't wait.
Products
From expertise
to shipped product.
Beyond consultancy: proprietary products that bring our expertise directly to market.
"Big-screen streaming ads, accessible to SMBs with digital-grade precision."
SMBs can't access national TV, but their audiences have already moved to streaming. Precise TV Ad bridges the gap — integrating creative, programmatic buying and measurement to deliver 30-second spots across 20+ premium streaming and CTV platforms.
on the big screen
"Everything becomes a pass. Reach everyone. No app required."
2wallet turns Apple Wallet, Google Wallet and Samsung Wallet into direct, measurable channels — no app needed. One engine, infinite verticals. Ads2Wallet (live): digital ads become a persistent channel with push notifications, real-time updates and full tracking — beyond the click. HR2Wallet (live): a direct line between HR and every employee — lock-screen pushes, automations, engagement. Engage2Wallet (coming soon): loyalty with points, levels, rewards and referrals — no app, no card. Live2Wallet (coming soon): events, tickets, credentials, QR/NFC check-in and post-event engagement.
In development
Our approach
Rigour
without compromise.
Few clients, deeply served — no superficial relationships. Every engagement begins with an honest assessment of where we can create real value.
Diagnosis before prescription
No solution before we understand the problem. Every engagement starts with deep analysis of context, objectives and constraints.
Total transparency
Zero hidden conflicts. We recommend what's best for the client — even when that means sending them elsewhere.
Execution, not just strategy
We don't just deliver slides — we execute. The gap between strategy and results is exactly what we exist to close.
Continuous learning
The ad market moves fast. Continuous investment in learning and research keeps our counsel current.
FAQ
Frequently asked
questions.
Straight answers to what SMBs, brands and agencies ask us most.
What is Precise Consulting?
Precise Consulting is a boutique advertising consultancy based in Milan (Via Vittoria Colonna 54, 20149), specializing in media strategy, Connected TV (CTV), programmatic advertising, Digital Audio and DOOH. It supports brands, agencies and especially SMBs, and develops proprietary advertising products — Precise TV Ad and 2wallet — distributed directly to market.
Who does Precise Consulting work with?
The typical client is an SMB or a business structured around local networks: retail chains, car dealerships, franchises, professional practices, manufacturers, wholesale businesses. We also serve brands and media agencies that need specialized consultancy on programmatic, Connected TV and AdTech.
What is Precise TV Ad?
Precise TV Ad is Precise Consulting's proprietary Connected TV advertising product. It enables SMBs and local businesses to broadcast 30-second spots on major streaming and premium CTV platforms (SVOD, AVOD, FAST Channels, Smart TV Apps, Sport Streaming), with geographic, socio-demographic, behavioral and 1st party data targeting. Typical performance: VCR 95.9%, viewability 98%, ROAS 2–5x, +23% ROI compared to linear TV. Activation in 7–10 days.
What is 2wallet?
2wallet is a modular platform that transforms digital wallets (Apple Wallet, Google Wallet, Samsung Wallet) into direct, measurable channels without an app. One engine, infinite verticals: Ads2Wallet (live) turns ads into a persistent channel — push notifications, real-time updates, tracking, beyond the click; HR2Wallet (live) creates a direct channel between HR and every employee — push on lock screen, automations, engagement; Engage2Wallet (coming soon) builds loyalty with points, levels, rewards and referrals, no app and no card needed; Live2Wallet (coming soon) connects events, culture and live experiences — tickets, credentials, QR or NFC check-in, post-event engagement.
What is the difference between Connected TV and traditional linear TV?
Connected TV (CTV) is television consumed via streaming on smart TVs, consoles and connected devices. Unlike linear broadcast TV, CTV enables precise targeting (geographic, socio-demographic, behavioral, 1st party data), controlled frequency, cross-device measurement and accessibility even for SMBs with non-broadcast budgets. In practice: premium big-screen reach with digital granularity.
Which media channels does Precise Consulting manage?
Precise Consulting plans and activates premium addressable media: Connected TV (SVOD, AVOD, FAST Channels, Smart TV Apps, Sport Streaming, over 20 platforms), Digital Audio (podcasts and audio streaming), Digital Out Of Home (DOOH), CTV programmatic and Wallet advertising via 2wallet.
How quickly do you become operational for a new client?
In 7–10 days from confirmation. Our processes are designed for SMBs and businesses that cannot wait the months of onboarding typical of large media agencies.
Does Precise Consulting work with limited budgets?
Yes. Specializing in SMBs means precisely sizing media plans proportionate to the actual size of the business, with local geographic targeting (city, province, Nielsen area) and every euro trackable. Serious advertising is not a privilege reserved for large corporations.
How does Precise Consulting work?
Hybrid Consulting + Product: strategic advisory for brands, agencies and SMBs on one side; proprietary ad products shipped to market on the other (Precise TV Ad, 2wallet, Precise Audio Ad). A boutique model — few clients, direct management, full transparency.
How can I contact Precise Consulting?
Email: [email protected]. Office: Via Vittoria Colonna 54, 20149 Milan. You can also fill out the form on preciseconsulting.it. Response within 24 business hours.
Contact
Let's talk.
Consultancy project, product deep-dive, or just a market conversation — we're here.